Safety videos are a stock-in-trade of safety training but do they work? MAC mulled over this after watching a tongue-in-cheek video at WorksafeBC. We’ve melded a couple of frames here to get the point across.
MAC must, naturally, declare an interest. Apart from our own audio and video podcasts much of our business is involved in developing,writing, directing, presenting and narrating maritime safety-related video productions and other multi-media work connected with the industry. The question of whether safety videos do their job is, therefore, close to our heart because it’s our business. We’re not going to say we know the answer but it’s one that’s important, not because it’s our business, but because if they’re not working, or not being used right, then we’re not contributing to saving lives, preventing injuries or reducing the financial cost of accidents, that is, after all the raison d’etre, the root cause, so to speak, of what we do.
Do people remember safety videos? Do they change their behaviour in the medium or long term as a result? The answer, evidently, and uncomfortably, is a qualified ‘no’.