Cruise lines must clearly do more than sanitizing if they do not wish to see their business go down the pan, argues MAC’s UK Correspondent Bill Redmond as he gets up close and personal with norovirus.
After two years of declining fortunes typified by slashed prices, cruise lines see better times ahead with rising bookings and prices but will the smallest of organisms, the Norovirus, scupper the nascent revival?
The cruise lines badly timed their expansion plans when laying down orders for new ships several years ago, which came on stream just when global credit markets imploded. The situation, however, would have been very much worse if it were not for the growing British love affair with cruises. The Passenger Shipping Association, for example, shows that more than 1.5 million people took a cruise last year, up 4% on 2008 and nearly 50% since 2005.